6 | Orgill Case Study McGuckin Hardware has a long history of supporting the community with donations, fundraisers and events, and through crises such as major snowstorms, floods and strong winds. Events include weekend workshops, vendor events, barbecues and semi-annual tent sales. A 2018 case study of 1,000 customers revealed high praise for McGuckin's customer service. Customers' top reasons for shopping at McGuckin include its wide array of products, knowledgeable employees and friendly team members. McGuckin Hardware is so popular among local consumers that it has even earned the moniker of “Boulder’s Favorite Everything Store,” which it uses in advertising and branding. In fact, the employees’ green vests say: “If we don’t have it, you don’t need it!” Part of McGuckin’s staying power and growth is because of its website and social media presence. For nearly a decade, the retailer has offered customers online shopping and maintained a robust loyalty program. McGuckin's desire to expand and refine its online presence, make shopping more intuitive for its customers, enhance its loyalty program and help streamline back-end operations motivated the McGuckin Hardware team to begin working with Orgill for solutions.
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