2 | Orgill Case Study This wide-ranging project included: • Upgrading and enhancing McGuckin’s eCommerce platform using the Orgill Integrated eCommerce program. • Tapping into Orgill’s Industry PIM, a product database that gives McGuckin’s website access to enhanced product data and information on more than 1 million items. • Rebuilding the McGuckin.com website and adding flexibility and functionality for customers. • Implementing a new customer loyalty program to replace their legacy rewards program, where McGuckin did not “own” its customer data. In early 2020, just as COVID-19 was beginning, McGuckin launched its new website simultaneously with a new customized loyalty program built using Orgill’s FanBuilder® system. The results were almost immediate. Within months, McGuckin's online web traffic doubled, increasing online sales by an impressive 1,300%. The new eCommerce engine works in tandem with the store’s Epicor Eagle POS system to allow for quicker and easier fulfillment of critical BOPIS and curbside pickup orders. Today, after running the system for more than a year, McGuckin continues to work closely with teams from Orgill and Unilog to ensure its omnichannel offerings consistently provide a great experience, whether in-store or online.
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