Orgill Case Study | 1 Serving Boulder since 1955, McGuckin Hardware is well-known for its broad product offering and quality service, earning the moniker of “Boulder’s Favorite Everything Store.” From its 60,000 sq. ft. brick-and-mortar store, McGuckin offers products across 18 different categories ranging from traditional home improvement staples, such as plumbing and electrical, to more niche areas, like outdoor sporting goods and housewares. In total, McGuckin offers customers about 125,000 products with unique SKUs. As a member of the Ace Hardware cooperative, McGuckin was a relatively early adopter of online commerce. The store had a website that offered online sales for a number of years and primarily used Epicor’s website and eCommerce solutions to support that effort. With thousands of local residents familiar with the McGuckin Hardware brand, the retailer also utilized the Ace Rewards loyalty program as a way of keeping in touch and communicating with their customers. Both of these legacy solutions presented some limitations for McGuckin. However, one of the main challenges for the retailer was the difficulty in enriching product information and data on their own. This meant that the store could only feature about 30% of their total assortment online. They recognized that there might be a turnkey solution by leveraging product data from Orgill’s Industry PIM, but changes would need to be made to their legacy systems to accommodate this. In addition, the McGuckin team was also looking for the ability to offer enhancements such as buy online, pickup in store (BOPIS) or curbside pickup. The Ace Rewards program proved limiting as well. McGuckin Hardware had a strong customer base, but the management team felt restricted by the Ace Rewards program because they could not directly control messaging to their own customers. The McGuckin team knew they would have to look for new alternatives for access to both richer and more comprehensive product data and an eCommerce engine that could offer the functionality and flexibility they needed to grow their online presence. They also knew that this would likely require a retooling of the McGuckin.com website to accommodate all of these needs. Around this time, McGuckin, which had been doing business with Orgill on the hardlines distribution side, discovered that beyond the Industry PIM, Orgill and its global technology partner, Unilog, could deliver exactly the kind of solutions they needed for many of their challenges. Over the next two years, McGuckin Hardware worked closely with Orgill, Unilog and the marketing and design team from Tyndale Advisors to completely transform the way the operation interacts with its customers digitally. A 66-Year-Old Family-Owned Home Store in Boulder, CO
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