Orgill Case Study | 25 After working on multiple phases of McGuckin Hardware’s website redesign, data organization, eCommerce and customer loyalty project simultaneously, the entirely new systems went live in early 2020. Since then, McGuckin’s metrics reveal the projects’ impacts. Marked increases and anecdotal feedback from customers continue to indicate the retailer is achieving its initial goals. Post-launch takeaways: • Rich product descriptions, photos and images of these products to help shoppers navigate their purchases. • Over 85% of in-store products are now shoppable online • Web traffic increased twofold within the first month • Online sales increased 1,300% year-over-year in the first month • One year after launch, online sales increased by more than 1,000% • McGuckin's average in-store order value (AOV) increased 23%, despite a decline in foot traffic • Online AOV went up 34%. The Results 05 RESULTS
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