22 | Orgill Case Study A Major Project Richardson admits that simultaneously handling all three projects—a website redesign, eCommerce platform and loyalty system—was somewhat challenging. “This was unique in that it was a lot in a very short amount of time,” she says. “It was important to them to get everything done at once. The retailer had given notice to their previous loyalty program provider that they were moving on, so there was a definite deadline. We didn’t want to lose anything they had for assets and functionality, and we didn’t. After everything launched, we spent another few months working with them, dialing everything in.” At the core of McGuckin's updated website was its new, more-powerful eCommerce platform, which featured capabilities that were previously unattainable. These additional capabilities include: • Increasing online availability of in-store items to 85% • Viewing in-stock product quantities online • Accurate, up-to-date item pricing • Intuitive, online product-search features • A “customers also bought” feature that suggests add-on products • Clear buying options for in-store, curbside or ship-to-home orders • Simplifying the loyalty program's login and interface • Creating a website area dedicated to features and promotions • Customer product ratings • An “Ask the Green Vest” section for in-store services After the website launch, Tyndale and McGuckin regularly communicated with one another to troubleshoot issues and provide course corrections, as needed. To facilitate this, weekly meetings were established and a Google Chat was set up, allowing teams to work together in real-time. “When we were in the heat of things, we were having meetings a few times a week, and now we meet once a month, unless we have something bigger like a new release,” McGuckin's Harrison said. “We still have almost daily emails, and our communication lines are very open and responsive. This has been a big help addressing any issues that have arisen.” One issue McGuckin faced early on was a problem between its POS and website data. This was resolved by Tyndale, Unilog and Orgill teams. “We tried to be more advisory where we could and work together with them so they aren’t just reliant on us,” Richardson says. “They wanted that autonomy because it gives them freedom to build on what we all created and to do what’s right for their market with those tools.”
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