Orgill Case Study | 1 McGuckin Hardware eCommerce Website & Customer Loyalty Program Boulder, CO 125,000 unique products, 85% available online 1,300%online sales increase year-over-year Executive Summary . . . . . . . . . . . . . . . . . . 01 Background. . . . . . . . . . . . . . . . . . . . . . . . . . 04 Project Scope . . . . . . . . . . . . . . . . . . . . . 08 Developing a Strategy . . . . . . . . . . . . . . 11 Rebranding & Website Redesign 18 Results. . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Testimonials . . . . . . . . . . . . . . . . . . . . . . 28 About Us. . . . . . . . . . . . . . . . . . . . . . . . . . 29
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