16 | Orgill Case Study In addition to basic eCommerce functionality, they also wanted to give customers a variety of purchase-fulfillment methods, including curbside pickup, ship to home, and buy online, pickup in-store (BOPIS). Overcoming Obstacles At the projects' outset, teams set a go-live date for early 2020. Little did they know a coming pandemic would make this project even more critical. When COVID-19 hit, the ability to better manage functions like BOPIS and curbside pickup became even more vital. “COVID-19 was something that really kicked all of our plans on this project into high gear,” Stine recalls. “We knew we had to get this done, and the leadership at McGuckin wanted and needed to get this done. We both went into this together and knew that there would be some missteps and challenges along the way, but they chose to lead from the front and get this done. They had a lot of faith in us, and we had a lot of faith in them that we would get there together.” In the end, Orgill worked with the McGuckin team to implement a system that used Unilog’s integrated eCommerce system, Orgill's Industry PIM and the store’s POS system to give McGuckin the interactive omnichannel it wanted. “This was an example of a lot of systems working together,” Stine says. “It wasn’t just one thing that you plugged in and you were done. You had one thing, tied to another thing, tied to another thing and then the last element was McGuckin’s internal protocols and systems that ensured customers would be able to get their products no matter how they ordered them.” The Orgill and Unilog teams were able to add the curbside pickup option and functionality to the system and, in the end, the enhancements only delayed the overall site launch by one week. Today, McGuckin’s eCommerce system gives customers buying options like BOPIS, curbside pickup and home delivery. Additionally, Unilog integrated a unique online service called Avalara into the McGuckin eCommerce system that allows online shoppers to quickly and easily see their local taxes on an order's total before they place it. "This was an example of a lot of systems working together together: ensuring customers would be able to get their products no matter how they ordered them." Greg Stine, Orgill executive vice president
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