Orgill Case Study | 15 Having access to a broad range of enhanced product data is a major benefit for any retailer. At McGuckin, however, accessing that data was only part of the challenge. To create a seamless online shopping experience, McGuckin's product data would need to interact with its POS system and integrate with a shoppable website. For McGuckin, this was another example of Orgill and its vendor partners providing a complete set of integrated eCommerce solutions to its customers. Highly customizable and feature-rich, Orgill's eCommerce solutions work within a retailer's website framework to provide today's customers with the online buying experience they're accustomed to. “Again, this is another example of how Orgill can offer solutions to its customers that would be very hard to come by if they were working to get there individually,” Stine says. “For McGuckin, they were looking for all of the features and benefits that large online competitors would offer through their websites—and we could offer that similar experience with our integrated e-comm.” An Integrated Opportunity Along with the major benefit of being directly connected to the Orgill Industry PIM, this integrated eCommerce system also offers: • A built-in content management system for efficient editing • The ability to manage product data, content and taxonomies • Powerful product search capabilities • The ability to cross-sell and upsell products • The ability to communicate with a dealer’s in-house ERP/POS system Another of McGuckin's goals was to give their customers the same level of service online as they do in-store: a true omnichannel experience. eCommerce Platform STRATEGY
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