Orgill Case Study | 11 Developing a Strategy STRATEGY Knowing the challenges they were facing, and growing increasingly frustrated with off-the-shelf options available to them, McGuckin reached out to Pennsylvania-based Unilog for insight into a product management solution. (Unilog is a global technology company specializing in eCommerce solutions.) According to Harrison, they were considering Unilog as a potential solution for their product data management needs. While impressed with their capabilities, Harrison was concerned the Unilog offering might have proven cost prohibitive for them in the long run. While McGuckin had been utilizing Orgill as a supplier for a number of years, they weren’t as familiar with the other offerings the distributor had available to retailers. After starting the relationship as a means of meeting its supply needs, the McGuckin team quickly realized that Orgill had a lot more to offer than simply being a reliable source of supply. In fact, after another conversation with his contacts at Unilog, Harrison learned that Unilog and Orgill were partnering together to create a product data solution for the industry. These two organizations were collaborating to offer a cloud-based eCommerce solution and an industry-wide product information management (PIM) system. This immediately caught Harrison’s attention. “We were originally interested in what Orgill and Unilog were doing with the PIM side of things, but then we learned about the website design side, and we were interested in that as well,” he says. 03 The IP Portal website serves as a gateway for easily browsing & working with the items in the Industry PIM.
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